When one intends to build a relationship BASED ON THE CLIENT, it is necessary to develop a relational marketing campaign which is an involving part of a digital strategy.
An example of a relational marketing campaign is shown in the figure below.
For these campaigns, the important information to be treated is:
Clients Profiles at 360º
and so on
Contracts, purchases, returns
Frequency and volume of the transactions
After sale service
Important events of the relationship between the client and the company
Between clients and the company
Planning of the marketing campaigns through diverse channels
Telephone, Mail, Email, SMS, social networks, and so on
Activation of the commercial/billing campaigns in the sales/treasury software
Clients portfolio management of each salesperson/collector
Geographic distribution, by products types, by relationship amounts
User profiles and access to information segments