ERP Integration
Using webservices, Retail Manager back office sends ERP data to the different stores (front office).
Store sales and logistic information is transferred directly from Retail Manager front office to the ERP, through webservices.
ERP Integration
Using webservices, Retail Manager back office sends ERP data to the different stores (front office).
Store sales and logistic information is transferred directly from Retail Manager front office to the ERP, through webservices.
We offer specific functionalities for the fashion retail market:
We offer specific functionalities for the fashion retail market:
Business Alerts
When one intends to build a relationship BASED ON THE CLIENT, it is necessary to develop a relational marketing campaign which is an involving part of a digital strategy.
An example of a relational marketing campaign is shown in the figure below.
For these campaigns, the important information to be treated is:
Clients Profiles at 360º
Contact data
Communication preferences
Personal characteristics
Important dates
and so on
Transactions
Contracts, purchases, returns
Frequency and volume of the transactions
After sale service
Dates
Important events of the relationship between the client and the company
Relationship management
Between clients
Between clients and the company
Planning of the marketing campaigns through diverse channels
Telephone, Mail, Email, SMS, social networks, and so on
Activation of the commercial/billing campaigns in the sales/treasury software
Clients portfolio management of each salesperson/collector
Geographic distribution, by products types, by relationship amounts
Balancing
Goals control
User profiles and access to information segments
Some variables for the success include being multi-channel, the fastness to be implemented, its flexibility and the good tracking of the results.
The below scheme presents an example of the architecture of a business alert assembly.
