Campaign Management
 
Customer loyalty management and campaign management is able to offer a full range of promotions and campaign management possibilities per product family, store group, or marketing strategy.
This is calculated using a diverse set of data which is detailed bellow.
  • Time: during a certain period of time (including happy hour facility);

  • Discounts: % or fixed value;

  • Quantity: according to quantities sold or ordered;

  • Cross selling: applies to a certain group of articles;

  • Value: applies to value ranges or number of products per ticket;

  • Bonus and vouchers: loyalty and affiliate programs;

  • Bundles.

The figure below shows the reasoning behind the elaboration of a customer loyalty or campaign management plan.

 

© 2018 by CPI RETAIL

T: +351 217804000