O Boticário has a strong presence in the foreign market. Today, with 3,000 shops in Brazil, O Boticário is also established in 10 other countries (Japan, the United States, Saudi Arabia, Portugal, Peru, Venezuela, Colombia, Paraguay, South Africa and Angola) with around 600 retail outlets which include department stores, multibrand shops and 70 exclusive stores.

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Quem disse Berenice was a second brand stores recently introduced on the Portuguese market.